Basis for a content-plan should be a clear definition of target groups and the annual marketing plan.

At the first stage, initial content has still to be provided from Product Management.

All relevant information for a future web-article has to be handed over to the related web editor.

Relevant information contains:

• Topic
• General information on product
• Target (create image, visits, contacts, sales,...?)
• Planned duration of campaign/action
  • Existing offline text and images
  • Other relevant information